Focus will be on elaborating how to combine content, traditional as well as digital marketing to enhance an engaging campaign. Innovation is key  and this will be utilized throughout all digital channels  to identify lead generation, customer retention and cross selling. The content should then be curated with a needs-based schedule to enhance maximum impact.content creation,product branding,competitor intelligence,journey mapping and working with personas

Content helps in attracting, engaging and retaining audiences which enables a better conversion rate.It us through content material like articles, videos ,infographics,podcasts,eBooks and visual content   that social media engagement and brand awareness are implemented. This unit will thus explore how content marketing enables  digital marketing a possibility.

In this unit, you will dive deep into no search clicks, voice search, and key search engine optimization concepts. You will work with tools like Adobe advertising cloud, google trends and google ads keyword planner

A strong social media plan enables effective social media campaigns too. But one must have the right interactive content and know how to utilize data, create reports and be able to optimize campaigns. Social media presence builds trust. With this one has to learn how to create designs, be interactive and engage employees. Social media marketing increases sales and customer communication. It boasts lead conversions and enhances competitor analytics as well as sales generation.
You learn how to create campaigns on social media platforms including Facebook, Instagram,snapchat, LinkedIn, twitter and Tik Tok. These enable engagement to grow your campaign and one can explore how to tweak this initiative with these powerful inbound marketing tools. And differentiating between organic and paid content in terms of how they can be maximized to create an efficient social media strategy. At the end of the you be able to create reports and optimize campaigns for targeted action.