Digital

Marketing

With ever increasing digital opportunities, the online experience is constantly evolving because many businesses, content creators and app developers are busy findings new and innovative approaches to support the way we shop, learn, and connect. With Codezwei Digital marketing course, you’ll learn how to navigate digital marketing concepts and gain the knowledge required to execute a wining digital marketing strategy and apply your skills in content marketing, online advertising, mobile marketing, or ecommerce. This course is intended for anyone who wishes to eitherpick up new skills or improve on your existing knowledge. At the end of the course,you will have learnt how to build an online business strategy, improve how awebsite ranks on search engines, and use analytics tools to understand onlineperformance.

⇀

Contact for pricing

Live code Labs

Join from Anywhere

Hybrid Program

Project-based

Supportive Community

Professional Certificate

Learn with industry experts

Unit 1: Strategy, Attract, Engage Audiences

In this course,students will understand the basics of a search engine optimization campaign as well as how its strategy can be conceptualized and implemented .In the end,the student will be able to deliver a customer centric prototype. of a content marketing strategy.

Learn how to apply effective SEO strategies, drive targeted traffic with paid search and harness websites and landing pages to Increase conversions

Unit 2: Social Media Marketing

This will involve campaigns on social media platforms including Facebook, Instagram, snapchat, LinkedIn, twitter and tiktok. with students being given a debrief on them These enable engagement to grow your campaign and one can learn how to tweak this initiative with these powerful inbound marketing tools. Differentiating between organic and paid content in terms of how they can be maximized to create an efficient social media strategy will be a key takeaway for students

Unit 3: Marketing Analytics

In this; module different tools like google analytics tool will be used to analyze the success of different marketing initiatives. Harnessing data analytics to create long term benefits like generating dashboards and driving website traffic for an effective competitor analysis enhances the right decision making.As a completion evaluation,.a solution to store and automate data with actionable insights will be conducted

Unit 4: Email marketing

The module will teach students how to build a drip email marketing campaign and drive them with a variety of goals. Whether inbound or outbound,email marketing enables a favourable return on each dollar invested.Email marketing enhances relationships,and product capabilities to effectively execute email campaigns and measure results.In the end a student will be able to conduct an advertising or marketing campaign

Elite Educators

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros

Matthias Braun

Web Development

Ole Trygvasson

Web & UX Experience

Erika Omatesu

Web Design

Frank Aruta

Data Science

Virginia White

Visual Arts

This course

Skills
you will
gain

How to use Google chrome, Google search, google trends, build skills in digital strategy, customer journey, content copyrighting, persona, SEO, SEM and use HTML, ahref for websites and work with structured data

Social media advertising with Facebook , instagram, snapchat, linkedin,twiiter and tiktok

use tools like Google analytics, chrome to gain skills in optimization and results reporting

Use tools like Mailchimp, Gmail, Canva, plus google chrome. And build a competitive Email strategy

⇀

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Digital

Marketing

Learn with industry experts